Workflows: dynamic rendering using ID/time-based look-up
With dynamic graphics rendering using an ID or a time-based look-up, the workflow involves template population at air-time using traffic data supplied by a database, using a look-up triggered by the playout automation. This highly automated process results in a very streamlined workflow, which simplifies the updating of graphics due to the use of objects within templates (graphics, text, clips) that can be readily substituted at a later time. The approach also creates smaller files than with pre-rendering, and hence it minimizes bandwidth requirements for media distribution.
These processes are performed as follows: 1) Graphics elements are created using Adobe Photoshop, or another creation package, and the graphic template is prepared with the Vertigo Xstudio application.
2) The templates are ingested into the Xmedia Server, and they can then be automatically moved to the correct channel branding processor, or an operator can manually move the content to the device.
3) The playout automation sends a command to the channel branding processor to Cue a specific template.
4) With ID-based look-up (4a), a single ID per promo type plus a specific promo ID is sent by playout automation to the channel branding processor. This specific promo ID triggers the template logic to query a traffic/promo database to obtain the data for template population, including the variable text such as on-air dates/times and show names.
With time-base look-up (4b), the process is similar except that the template population is triggered by time/date data, rather than a specific promo ID
5) The fully populated template is then played out to-air by the channel branding processor.
Workflow compatible with following processors:
- Vertigo XG
- Intuition XG
