Boost audience engagement & sponsorship revenues with Twitter television graphics
Now you can boost your audience engagement and retention, while also increasing sponsorship revenues, using Twitter television graphics. By highlighting Tweets from presenters and viewers plus Twitter accounts on-air, you can deliver a highly interactive viewer experience.
These social media graphics are easy to deploy, and they create multiple new sponsorship opportunities. Additionally, this social networking requires minimal staffing due to the smart workflows offered by the Miranda and Quest graphics solution*.
Watch our Twitter graphics system in action at WNBC
The new solution is designed for local stations and national broadcasters in the USA, and represents a tight integration of Miranda's Vertigo XG graphics processor and Quest's Q-Live Twitter social media application.
This system can be used by television presenters to drive live communications with viewers, and it simplifies the tasks of accepting, censoring, and queuing viewers' Tweets. These Tweets can then be manually or automatically displayed On-Air.
Templates for rich and highly animated, social media and channel branding graphics can be quickly prepared, with full integration across Miranda’s Vertigo Suite graphics automation tools and Quest’s software solutions for local stations. The system allows the full mix of channel branding and promotional graphics to be played out, including lower thirds, junctions, and schedule boards.
Our solution can be readily expanded with Miranda's Vertigo Suite graphics workflow tools and Quest's graphics applications (see www.questrd.com).
*Only available in USA
Overview of workflow for integrated on-screen Twitter graphics and channel branding
