Twitter television graphics solution enables stations to boost audience engagement and sponsorship revenuesMontreal, Canada, 2011-10-19
Miranda Technologies Inc. (TSX: MT), a worldwide provider of production, playout and delivery systems for the television broadcast, cable, satellite and IPTV industries, today announced that it has partnered with broadcast software specialist Quest Research & Development Corp. to offer a solution for displaying viewers’ Twitter messages on-air to boost stations’ audience engagement and sponsorship revenues.
“We’ve made it much easier for television stations to highlight Tweets from presenters and viewers, as well as Twitter accounts”, says Kevin Joyce, Chief Sales and Marketing Officer at Miranda. “This creates a highly interactive viewer experience, and opens up multiple new opportunities for sponsorships.”
The new solution is designed for local stations and national broadcasters in the USA, and represents a tight integration of Miranda’s Vertigo XG graphics processor and Quest's Q-Live Twitter social media application. This system can be used by television presenters to drive live communications with viewers, while simplifying how the station works with social media.
The graphics solution can be quickly deployed, with minimal staff requirements, by simplifying the tasks of accepting, censoring, and queuing viewers' Tweets. These Tweets can then be manually or automatically displayed On-Air.
Templates for rich and highly animated Twitter and channel branding graphics can be prepared in advance, with full integration across Miranda’s Vertigo Suite graphics automation tools and Quest’s software solutions for local stations. This allows the full mix of channel branding and promotional graphics to be played out, including lower thirds, junctions, and schedule boards.
Miranda Technologies is a leading worldwide provider of hardware and software solutions for the television broadcast, cable, satellite and IPTV industry. Its solutions span the full breadth of television operations, including production, playout, and delivery.
With a wealth of experience in delivering IT-based and traditional television systems, Miranda is uniquely positioned to help customers enhance their facilities, while generating additional revenue, reducing costs and streamlining operations.
For over 21 years, Miranda’s growth has been driven by continuous innovation, along with close customer partnerships focused on helping clients achieve their business objectives. To deliver this support, Miranda employs approximately 690 people globally, in both developed and emerging markets. Miranda’s head office is located in Montreal, and it has regional facilities in the United States, the United Kingdom, France, the United Arab Emirates, Japan, Malaysia, Singapore, Hong Kong and mainland China. A public company since December 2005, Miranda’s shares (MT:TSX) are traded on the Toronto Stock Exchange. More information on the Company can be found at www.miranda.com.
About Quest Research & Development
At Quest, we take pride in offering high quality solutions for the Broadcast industry. Backing our customers with full (24/7) support, we will be here to help you, as we have helped our existing customers, for over 20 years. Our Q-Alert System offers a variety of ways to get your information on the air as quickly and effortlessly as possible. Quest offers solutions using HD, keeping you one step ahead of your competition.
Our software and hardware solutions will allow news, weather, school closings and sports information to be captured and displayed in a variety of ways, including single or dual DVE compressions (Picture-In-Picture) and keyer functions using Miranda’s Vertigo XG. These enable you to use crawls, maps and legends, radar displays, bugs, and lower thirds. This data is then stored in a robust Oracle database. www.questrd.com